About us

About BALMUDA

Story

Creating wonderful experiences

BALMUDA is a Tokyo-based creativity and technology company founded in 2003. We contribute to the world by using the power of technology to turn visions of the future into concrete reality. This is our mission. By thinking in entirely new ways, we make appliances offering unprecedented value.

In the past, appliances were designed to eliminate inconvenience. Today, however, with our daily lives more convenient than ever, what people look for in appliances seems to be changing.

What people demand from tools and services today is, in a word, experiences, whether surprising, moving, or joyful. At BALMUDA, we create home appliances designed to deliver a thrilling, wonderful experience.

BALMUDA, Inc. CEO 兼 首席設計師
Gen Terao

Gen Terao

Gen Terao / Born in Japan in 1973

17 歲,高中輟學。開始西班牙、義大利、摩洛哥,沿地中海流浪的旅程。回國後,開始音樂生涯。與主流唱片公司簽訂合約,致力於樂團活動。 2001 年,樂隊解散後,嚮往製造方面。通過實際動手接觸工廠,自學、設計,掌握生產。 2003 年,成立 BALMUDA 有限公司(2011 年 4 月,更名為 BALMUDA 株式會社)。任該公司 CEO 兼 首席設計師。

HISTORY



2003

Determined to make the world’s best products
Gen Terao single-handedly founded BALMUDA Design. Determined to make the most stylish products in the world, he crafted components of aluminum and steel in a corner of a workshop to assemble into BALMUDA Design’s first product, the X-Base. This was the first of many peripherals that improved computer usage environments.


2010

Reinventing the fan
This product began from the desire to make an electric fan that could deliver a truly pleasant breeze. The great discovery was that dual blades, created after studying fluid dynamics, gave off a gentle air flow that mimicked an outside breeze. The unprecedented adoption of a DC motor for quieter operation completed the GreenFan. It was the first innovation in electric fan technology in a century.


2015

Designing experiences
BALMUDA entered the kitchen appliance category with BALMUDA The Toaster, which takes a scientific approach to delicious toast. The product proved a smash hit, and BALMUDA’s kitchen appliance line set their sights on expansion.


2003

Determined to make the world’s best products
Gen Terao single-handedly founded BALMUDA Design. Determined to make the most stylish products in the world, he crafted components of aluminum and steel in a corner of a workshop to assemble into BALMUDA Design’s first product, the X-Base. This was the first of many peripherals that improved computer usage environments.


2010

Reinventing the fan
This product began from the desire to make an electric fan that could deliver a truly pleasant breeze. The great discovery was that dual blades, created after studying fluid dynamics, gave off a gentle air flow that mimicked an outside breeze. The unprecedented adoption of a DC motor for quieter operation completed the GreenFan. It was the first innovation in electric fan technology in a century.


2015

Designing experiences
BALMUDA entered the kitchen appliance category with BALMUDA The Toaster, which takes a scientific approach to delicious toast. The product proved a smash hit, and BALMUDA’s kitchen appliance line set their sights on expansion.

STORIES

Looking for a vivid taste that will change your morning
I wanted to have a more enjoyable experience in the kitchen. I had many thoughts of how to achieve this, which led me to the creation of BALMUDA The Pot.
The Story of BALMUDA The Pot
Thoughts on cheese toast
芝士吐司模式是 BALMUDA The Toaster 的一種專用模式,可以將芝士加熱至鬆脆,同時保持水分和風味。在開發這種模式之前,我有一個有趣想法。
設計 BALMUDA The Toaster 的故事
Pursuing the natural breeze
Bringing a new generation of fans to market! There are unexpected inspirations and discoveries during the development of the GreenFan.
設計 The GreenFan 的故事

COMPANY

Company Profile

Company name

BALMUDA Inc.

Head office

5-1-21 Kyonancho, Musashino,
Tokyo 180-0023

Representative

Gen Terao, CEO

Establishment

March 2003

History

2003

Founding of "BALMUDA Design", with X-Base as debut product.

2010

Release of GreenFan, an electric fan that recreates natural breezes.

2011

Company name change to "BALMUDA".

2012

Entry into South Korea market.

2013

Entry into Germany market.

2014

Entry into China market.

2015

Release of BALMUDA The Toaster and entry into kitchen appliance market.

2017

Entry into Taiwan market.

2018

Entry into Hong Kong market.

2020

Entry into US market.
Listed on the Mothers market of the Tokyo Stock Exchange.